Apple celebrates its 50th birthday with an evening of music and projection design…
To celebrate their 50th birthday, Apple hosted a surprise evening of music at their UK headquarters, Battersea Power Station.
We created the projection video designs that lit up the power station, creating a dramatic backdrop for the show as audiences gathered below for a surprise performance by British band Mumford & Sons and DJ Nia Archives.
Utilising the building’s facade as a canvas, we used projection design to extend the set beyond the physical stage and screens, transforming the entire power station into part of the performance. The visuals spread across the chimney towers, creating a large, striking show that could be experienced both up close and from afar.
Having worked with Apple on previous projections at Battersea Power Station, we were excited to once again return to the location and use this iconic piece of historical London architecture as the canvas for projection design.