Inventing the Runway explores the history of the fashion runway show, from the intimate couture salons of the early 20th century, right up to the significant, mass media events we see today. Using Vogue’s remarkable archive and contributor network, we’re creating an experience that brings together the industry’s leading voices from the past, present, and future.
We once again brought our video design and narrative development to Lightroom, collaborating on the script-writing process.
VOGUE: Inventing the Runway transports an audience to the front row of fashion shows and behind the scenes, through locations and eras. Using Lightroom’s 360-degree canvas, we wanted designers’ visions to be seen and interacted with up close and at scale.
Through a cycle of thematic chapters, the production uses original animation and immersive sound design accompanied by an original score that fuses classical and pop music to evoke the worlds that these iconic shows inhabited as they shifted the cultural landscape.
