59 was commissioned by Oxfam to create a short animated film for their campaign to reduce reliance on coal power. The animation, developed by Joseph Pierce and Mark Grimmer, was entirely hand drawn on paper, using charcoal, chalk and ink, and was created by a small team at the 59 studio. The sound design for the film was created by regular 59 collaborator, Gareth Fry, and the voice-over was provided by BAFTA-winning actor, Simon Pegg.